You Are the One…

September 3rd, 2010

If you aren’t currently reading the Daily OM, you’ve gotta do it.  Here’s a great excerpt from August 25th. Visit www.dailyOM.com for more.

You Are the One You Are Waiting For
Turn to Yourself

The outer world serves as a mirror and our inner world has a magnetic force that draws to us what we need to evolve.

We spend a lot of our lives looking for role models, mentors, teachers, and gurus to guide us on our path. There is nothing wrong with this and, in fact, finding the right person at the right time can really help. However, it is important to realize that in the absence of such a figure, we can very safely rely upon ourselves. We carry within us everything we need to know to make progress on our paths to self-realization. The outer world serves as a mirror. Or to use another metaphor, our inner world has a magnetic force that draws to us what we need to evolve to the next level. All we need to do to see that we already have everything we need is to let go of our belief that we need to seek in order to find.

The path of the spirit is often defined as a journey with a goal such as the fabled pot of gold at the end of the rainbow. In this metaphor, a person begins a search for something they want but do not have and then they find it, and there is a happy ending. However, most of us know that getting what we want only makes us happy for a moment, and then the happiness passes until a new object of desire presents itself. Joy is a permanent aspect of our inner selves and is not separate from us at any point. We do not have to travel to find it or imagine that it resides only in the body of another. In fact, what the best teachers will do is point out that this very precious elixir is something we already possess.

So when we find ourselves on our path, not knowing which way to turn and wishing for guidance, we can turn to ourselves. We may not know the right answer rationally or intellectually, but if we simply ask, let go, and wait patiently, an answer will come. The more we practice this and trust this process, the less we will look outside ourselves for teachers and guides for we will have successfully become our own.

Why You Don’t Need a Website Afterall

August 24th, 2010

website_ezine_imageBetween you and me, your website is not the first place industry folks visit to find you online.  They’re checking out IMDBPro, Studio System, and even Facebook.

I have a client named Deborah who has been a working actor for almost two decades.  She’s worked with the best of them, yet when you Google her name, her personal website does not appear in the first page of search results.

Why?  Because Google arranges their list according to which sites have the highest traffic rather than which URLs are a direct march.   A quick Google search for Deborah’s name results in these top five hits:  Wikipedia, IMDB, Fandango, TV.com, and Facebook.

The good news here is that you do not need to invest a ton of time and money in creating, hosting, and updating your personal website.  Instead, you can simply rely on high-traffic mega sites people visit often.  Here’s how:

ImdbPro & IMDB Resume

With an IMDBPro.com account, you have free access to IMDB Resume.  Here, you can upload additional photos and expand your resume to include your training, special skills, theatre, and other credits.   Even if you don’t have any IMDB credits yet, it’s essential that you have your resume on the site.

Link your IMDB page to your Twitter account, personal Blog, or other sites featuring information about you.  If you are an active Twitter user or Blogger, you will find that your strong online presence has a positive effect on your Star Meter rating.

Be certain to check in on your IMDB account regularly to keep your information current.  Time flies quickly, and your account, left unattended, could easily appear out of date in the blink of an eye.

Utilize IMDB’s “vanity URL” option.  It’s an easy way to simplify your link, making it easier for people to find you.  I also recommend purchasing your own URL from NetworkSolutions.com or GoDaddy.com.  For about nine bucks each month, you can own YourName.com or something similar and redirect that link to your IMDB page.    That way, when you are ready to design a personal website, you don’t have to worry about your desired URL being unavailable.

Facebook *Like* Page

Formerly known as a “fan” page, your Like page on Facebook is an excellent place to host your demo reel, photos, career updates, and more.  Danny, another student, dropped his personal website altogether in favor of his Facebook Like Page.  Now he hosts his demo reel, headshots, production stills and career updates all on that page.  Not only is it easy to do, but his friends and industry colleagues receive immediate updates in their Facebook News Feed every time Danny adds an element or update to his Like Page.

As a general rule of thumb, keep your Like Page and even your profile page professional.  Make sure every element on your page is something you’d be as proud to show your grandma as well as Steven Spielberg.

Still Want a Personal Website?  Consider These Tips:

1.  Avoid using Flash.  It may look flashy (hence the name), but most website visitors decide whether or not to stay on your site within seconds of landing on your homepage.  This means that while your Flash is uploading, you’ve lost your visitor.

2.  Feature the most useful, timely, or impressive information on your homepage.  Remember, the first few seconds at your site are the most crucial, so put your best foot forward straight out of the gate.

3.  Offer downloadable versions of you resume, One Sheet, or other ships.

4.  Beware of lazy blogger syndrome.  If you are going to blog or post updates, be certain you are consistent.  Offer up new content at least twice per month.  Updating your site often will bring your site higher on the search engine priority list.

5.  Do it yourself.  There are a lot of free or low-cost DIY web design services.  I love iWeb,
Yahoo Site Builder, and Weebly.com.

The Waiting Game

August 11th, 2010

take_a_ticket_2

Every actor plays the waiting game.  Regardless of if you’re waiting to hear about a student film auditions, an agent offer, or whether or not your pilot was picked up, waiting is part of your job.  I know, I know, you’ve been told this a million times, but it’s true.  You must be patient while you pursue your dream.  Patience is indeed a virtue and it’s one that ironically becomes more challenging to master the closer you get to the finish line.

Develop the Habit
It has been said that it takes 21 days to form a habit.  In order to increase your chances of success and avoid show business burnout, you must commit to habits rather than attach to any specific result.  You must practice patience.

You cannot control when your agent will call, when you’ll get your big break, or how often those residual checks come in, but you can control your own daily activity.  Commit to developing the habits of a successful and balanced lifestyle.  This goes back to The Rule of Seven.  No one thing you do will make or break you, but you can create success by consistently doing one thing each day.

Poet and writer, Ian Krieger, wrote the following about our friend, Mr. Habit.

I am your constant companion.
I am your greatest helper or heaviest burden.
I will push you onward or drag you down to failure.
I am completely at your command.
Half of the things you do you might as well turn over to me
and I will do them-quickly and correctly.
I am easily managed – you must be firm with me.
Show me exactly how you want something done and
after a few lessons, I will do it automatically.
I am the servant of great people, and alas of all failures as well.
Those who are failures, I have made failures.
I am not a machine though I work with the precision of a machine
plus the intelligence of a person.
You may run me for profit or run me for ruin –
it makes no difference to me.
Take me, train me, be firm with me and
I will place the world at your feet.
Be easy with me and I will destroy you.
Who am I?
I am habit.

My client, Marissa, really wanted to book a guest star role on a network television series.  This goal seemed somewhat challenging to her, but the prospect of breaking out of her co-star rut and into the guest star level really thrilled her.  Marissa created a plan and went all out in her efforts to achieve this goal within thirty days.  For the first two weeks of her plan, Marissa did everything she could to make the guest star thing happen.  She worked hard, she self-submitted, she told everyone she could about her intention, and she continued to feel excited.

Then week three came and with the looming deadline quickly approaching, Marissa began to feel discouraged because she had not yet booked her guest star role.  Soon her efforts and focus slowed down and eventually crept to a stop.  At the end of her 30-day deadline, Marissa decided she had failed.  Period.  No guest star for her.  Bummer.

The mistake Marissa made was to cling desperately to the deadline and timeline rather than just commit to developing the habit of taking steady action everyday toward her desires.  She became attached to extremely high expectations instead of committing to the vision of her greatest desires.  She did not allow herself the opportunity to form the daily habit of work.   She became impatient and distracted by perceived results.

Though deadlines do work to motivate you and create accountability, they can also become a distraction.  Marissa’s deadline distracted her from her commitment to her acting career as a whole.  She put so much meaning and pressure on her timeline, that it left her little room for error or exploration.

Marissa agreed to try something new.  She dropped this thirty-day guest star goal and replaced it with the commitment to take five specific steps each day toward booking a guest star.  The actions involved in both goals stayed the same, but with a shift in her perspective, Marissa focused on maintaining her momentum and creating the habit of working hard.

Wouldn’t you know it!  Over the next four weeks, Marissa booked the lead in an independent film, she booked another co-star role on her favorite series and began auditioning for guest stars three or four times per week. Marissa now knows that regardless of when she books her first guest star, the only thing standing between her and that goal is time.

Most of the time, deadlines work to motivate you and keep you on track.  But don’t be fooled by their importance.  In truth, a deadline is just a mile marker or measuring stick.  They’re something you decide on.  They’re also something you can change.  Use deadlines to stay in momentum, but don’t allow them to rule your life.

The only place of power is in the present moment.  Marissa could not change the past, she could not predict the future, all she could do was attend to the situation at hand and embrace patience in that moment, on that day.

What’s happening right now in your career?  What do you choose to do about it?  How can you maintain your goals and action plans all while staying focused on the present day?  The key is to notice when you are distracted by worry and impatience.  Notice when you focus more on what might happen than on what’s actually happening.  Pay attention to how often you regret past mistakes or decisions.  You cannot know what you do not know, so stay present and open to what’s coming.  You cannot change your past regardless of how much you worry about it.  To control your career and develop your Tao, you must be willing to stay present and develop successful habits.

An easy way to set yourself up for success in this area is to create an accountability system to keep you on track and motivated.  Here are a few fun suggestions:

Create a Tip Jar. Money talks, so reward yourself when you keep your commitment.  Let’s say you want to book a guest star too, so you commit to devoting one hour of work toward this goal each day.  Every time you keep that commitment, you can tip yourself three bucks.  The dollar amount doesn’t really matter here, but I recommend making the amount small enough to afford but also large enough to matter to you.

Sounds fun, huh?  Well, on the days you don’t keep your commitment you must remove three dollars from your tip jar and donate it to a charity of your choice.  Not so fun.  Knowing you must part with cold hard cash is a fantastic incentive to keep your word.

At the end of a month (or specific time period of your choice) you get to empty your tip jar and reward yourself by spending the dough on a lovely treat: a massage, a dinner out, a bottle of gin, whatever suits your fancy.

Pick a Partner. Accountability is a lovely thing, so invite a friend to help you stay on track.  The two of you can commit to check in at the end of each day and report on the actions you took for that day as well as your plans for the coming day.  Just knowing that someone will be expecting a report on your work will keep you going.  I once had two students agree to hold each other accountable to complete three tasks per day toward their acting business – one before 10:00 am, one before 1:00 pm, and the last before 5:00pm.  At each designated time, they sent a text message to each other just to say, “Yup.  Got my ten o’clock done.”  Over a very short time frame, they each made significant progress towards their career goals thanks to their buddy system.

Hire a Coach. As a coach, I understand the value of coaching.  I myself often work with a coach of my own.  A coach will not only create intense accountability for you, but your coach will also raise the bar and really push you to expand your personal realm of possibility.  Also, there is something to be said about the power of financially investing in yourself.  If you are paying someone to assist you in achieving your personal and professional goals, trust me you will make sure you get your money’s worth by following through on your commitments.  Your coach will also present you with new ideas or methods to accomplishing your goals.  Your coach will also empower you to take bold risks and encourage you to challenge yourself.  Coaches assist you to break out of old, ugly habits and overcome other personal blocks.  Coaches rule!

Celebrate Your Progress. With all this focus on your to-do list and what is left undone, it’s easy to forget about your successes along the way.  I don’t know about you, but when it comes to my to-do list, every time I check something off, I add even more things.  My to-do list becomes the never-ending log of what I haven’t done yet.  That’s fine and all, but come on!  When do you get to celebrate those things you’ve actually finished?  Where is the focus on the accomplishments?   Don’t wait until you’re an Oscar winner to celebrate your life!  Try keeping a success journal.  Write down five of the day’s accomplishments each night before you go to sleep.  Sometimes your accomplishments might be award-winning, other times they might be very simple.  It doesn’t matter.  An accomplishment exists when you are willing to own it and celebrate it.  So celebrate the journey.  It’ll make the ride a lot more fun!

Achieve Tomorrow’s Goals Today

August 3rd, 2010

Bridge to GoalsDoes this cycle sound familiar: your week is booked solid with a lot of tasks, events and activities, but none of them seem to yield the results you’re looking for.  Then if a great audition or meeting comes along, it’s a nightmare to reschedule the other commitments.  This struggle can leave you frazzled before you even start preparing for the actual audition or meeting.  You should be able to enjoy those great opportunities.  So how do you restructure your time so you can concentrate on what you really want?

Learn to say no more often. How can you make room for what you really want if your days are jam-packed with other commitments? Let go of the idea that the more you do means the more results you’ll see.  Having an agent or a demo reel or casting workshop are not an actions; it’s how you utilize these resources that produces results.  You want to concentrate on working smarter, not longer.

Start by making decisions based on where you want to be. Trust that bigger things are on the horizon, but you have to make room for them.  A surprise audition offer is something to be excited about, not a cause for alarm.  If you’re having a hard time visualizing where you want to be, check out these tips here.

It’s great to admire successful actors, but you don’t need to model their career to the letter to achieve the same success.   Success is a process; there is no set formula.  Make your own path. If your dream is to be a lead in an indie feature film, don’t spend all your time on other work you think is the first step among many to landing a lead role; why not instead shift your energy toward targeting those lead roles?

We all have limited time, so to maximize yours, you need to adopt a laser beam focus. Brainstorm just one action that feels authentic to you that you believe will pay off if you stay consistent. Be realistic when creating your action plan. If you aren’t comfortable with taking an action, if you think of it too much like a chore, you will not stay consistent long enough to see it pay off.   The goal is to streamline a system that helps you toward where you really want to be without it being a constant worry.

Seven Top Tips for Becoming Fearless

July 27th, 2010

jumping_fishCatharine Hildago offers up some great tools to tackle your fears. Here, here… Catharine.

In today’s world, people are comfortable being uncomfortable and stress is the new word for it. Feeling nervous is alright in context because that is linked to our expectations and hopes but even here a constant occurrence is evidence that trouble has come home to roost in your psyche.

It is possible to vanquish your fear. Here’s what Eckhart Tolle and Rita Hurni have taught me on becoming fearless:

1. ASK YOURSELF “HOW AM I FEELING RIGHT NOW”
The problem is that most of you never check in with your feelings and therefore, it is difficult to describe how you actually feel at any given time. That is normal, unfortunately. Keep at it until you can honestly say “I feel sad, glad, vexed, enraged, hurt, or lonely and so on”. The answer will take you exactly where you need to go – to the monster problem hiding in your mental closet. Ignoring it will not make it go away. Focus on what you feel, be with it and it will gradually soften and fade away.

2.  ADMIT YOU ARE AFRAID
Verbalizing or writing down what you are afraid of works wonders for the morale because it shines light in that dark place when you externalize it and frees up your shoulders which you did not know were hunched and tense.

3.  LIGHTEN UP THE ATMOSPHERE
Start laughing. Yes I am serious! It will be forced at first but gradually changes into genuine, belly hugging laughter within approximately fifteen seconds (and yes, with those resistant folks, it takes longer). It is wonderful therapy and get those feel good hormones circulating in your blood. Do it in the morning in front of the bathroom mirror before the start of your workday.

4. LIGHTEN UP YOURSELF
Get a back massage, go for a walk, jog, go to the gym, take the dog for a long walk, join a yoga class, go to the YMCA, join a freestyle painting class, do ten minutes of deep breathing to help you relax whenever you need to clear your mind, put on music that you love and dance to it, create a time-frame during the day for a minimum of thirty minutes when you cannot be disturbed, and so on and so forth. This is just a sample of how you can create a different mood to change your feelings. All of these activities help remove the toxins caused by stress from your body.

5.CHANGE YOUR THINKING
When negative thoughts arise, stop them right there and do something else to occupy your mind. It automatically makes you think of something else as well. Sometimes it does not work because I am so “in the zone” of negativity. However, it is my mind and I am in charge just as you are of yours. Persevere and move from one good thought to the next until you succeed in changing your thinking. Try it.

6.COMMUNE WITH NATURE
If you have a plant at home and you cannot go outside, concentrate on that plant and relax. Admire the green leaves, the shape of the leaves, etc. and just be with nature’s representative in your home. If you can go outside, do so. Admire the trees, listen to the birds, the breeze, the rustling leaves and let the sensation inhabit you as you walk among or under the trees or lie in the grass. Focus on the natural wonders of nature and let her take you away.

7.MEDITATE
This time-tested method will transport you out of time, every single time. Ignore what you have heard about sitting positions, thoughts, etc. unless you are a yoga aficionado or so-called purist. You cannot stop your thoughts and the more you try, the faster they will arise. Just sit, lie down or recline somewhere, in silence, for twenty to thirty minutes and relax. If you fall asleep it is because you need it because you are tired and/or sleep deprived. If you are too busy during the day, bed time is the other option. Relax in bed and take, one, two, three, deep breaths and let your body sink down further. Notice how your body feels from your toes to your head. Feel it’s aliveness and appreciate that feeling. You will gradually drift into a very restful sleep and wake up refreshed next morning.

OVERRIDE THE PROGRAMMING
These techniques may seem too simple or silly when trying to brace as large a subject as fear but fear is just a bogey man. We no longer live (most of us) in fight or flight situations. Fear is just something you were taught and it is time to override that programming.

Try these techniques for twenty-one days and you will discover a fearlessness in you which you did not think was possible. Because you can only become fearless by changing the way you feel which means changing the way you think.

Catherine “Yours Truly” Hidalgo
Thrive and tell others how at
http://www.lifechangestartsnow.com/2009/06/abraham-hicks-thrive-and-tell-others.html

Article Source:
http://EzineArticles.com/?expert=Catherine_Hidalgo

A Quick Tip From The Tao

July 19th, 2010

Here’s another quick tip from my book The Tao of Show Business about the power of the press release and the importance of following up.

Keep the Ball Rolling!The Tao of Show Business
Joseph, a client of mine, executed a brilliant press release that generated some pretty decent buzz.  But even better than the original press release were his diligent follow-up efforts.  Joseph set up his Google Alert and collected media as it began popping up online.  He then forwarded these articles to his Hit List and Fan Club expressing excitement and curiosity about how to take advantage of his media momentum.  Simply by sharing the news with His People, Joseph began getting great support and suggestions that quickly turned into meetings and movie offers.  He went from being an unknown actor to a rising star with multiple movie deals all thanks to the press buzz he created for himself and the thorough follow-up he executed.

Joseph understood the job of a publicist and decided to become his own publicist in order to get the ball rolling in his career.  You can do it too!  Just start by writing a great release, set yourself up for easy follow up and then share the good word with Your People.

From Obstacle to Opportunity

July 13th, 2010

Opprotunity Exit - sml

It’s so easy to get discouraged when setbacks occur, but we can spend so much time focusing on the obstacle in our way and how to get around it that we don’t even notice the other opportunities around.  The trick is to stay proactive and not waste time solving problems when you should be pursuing your passion.  Here are a few tips to shift your focus from obstacle to opportunity.

  1. Multiply the obstacle by zero.
    Any number multiplied by zero is zero, and the same applies to problems.  If you take your energy away from an obstacle, it ceases to be a problem.
  2. Ask the opposite question.
    Now that you’re not giving the obstacles any energy, refocus instead on the opportunities that are still available to you.  One helpful trick is to ask the opposite question. For example, your goal may be to star in a big-budget movie, but you don’t have an agent to help you land an audition.  Ask yourself, “What would I do if I didn’t need an agent to book a job?” and you’re on your way to brainstorming an action plan.
  3. Stop mind-reading.
    Don’t assume you know what someone is thinking.  This is a quick way to talk yourself out of pursuing your passion.  Give people a chance to form their own opinions about you and your work.
  4. Enter the cycle of success.
    Actions lead to results that build confidence and make taking the next action easier; this is the cycle of success.  Once you have refocused your actions on what’s possible rather than what’s in your way, you will use your time more wisely and see better results.

To Submit or Not to Submit… That is the Question

July 7th, 2010

Sure, nothing beats working with a fantastic agent who pitches you for fabulous roles.  But until you’re there, an actor must creatively represent herself in pursuit of the work.   With the majority of casting notices requiring ‘electronic submissions’ you’ve got to think on your feet in order to be considered.  You can leap over the “electronic submission” hurdle in three ways.

SOCIAL MEDIA
1.  Utilize Facebook  to find a producer or CD on the project.

2. Film an auditon.  Shoot the audition sides (if you can find them on Showfax).  If you don’t have access to the actual sides, you can also select a scene that showcases elements of the character described in the breakdown.

3.  Direct Message the producer or CD with a quick note and link to your audition footage.  Don’t send a friend request and don’t make a public tweet.  Instead, just direct message.  The message might read, “I know this may be unconventional, but I’d love to be considered for the role of ___________ .  Click the link below to see me in action, and thanks for the consideration.”

In my experience, this process results in an audition, demo reel request, or meeting about 30% of the time.  I have also had a few students receive responses like, “Please don’t submit to me on Facebook.”  But not very often.  I believe that if you don’t want to be found of FB, don’t have a FB account.  But that’s just me :)

HARDCOPY MAILING
1.  Submitting hard-copy is tough with TV as the casting process is quick.  That said, you can still pop a 5×7 version of your headshot and resume in the mail to casting.  Why a 5×7?  The postage is cheaper, and the smaller version will be put in a pile of “personal mail” rather than the pile of actor submissions.  Also, the 5×7 headshot is cute a heck!

2.  Be sure to stick a post-it or label to the front of your headshot that identifies what project and role you wish to be considered for.

PICK UP THE PHONE
1.  When you are REALLY right for a role, and you don’t have great representation, I recommend that you call casting and politely say, “Hi, I’m (insert name), and I’m perfect for the role of _____________ because ____________ .   I’m calling to request an audition.  What can I do to make that happen?.”

Let be clear… this is unconventional.  But it does work about 2 in ten times…. especially when the role is specific to a skill you have.  Here’s a link to a blog post all about overcoming phone fear…
http://www.dallastravers.com/blog/?p=166

All in all, the electronic submission hurdle is a big one.  But, I believe wholeheartedly that when actors follow one of the suggestions above, they will see results simply because they are taking inspired action rather than hoping for a big break.

A quick note about actors self-submitting… I’m not suggesting that you pay for the official “agent breakdowns” offered to agents by breakdown services.  Nor am I endorsing the sharing of said breakdowns in any way.  The truth is that a number of actors do see these pirated casting notices, so I’m simply offering up some ideas on this topic. Please eat the fish, and spit out the bones.


Things I Learned… From Career Strategist Kristine Oller

July 2nd, 2010

TAC_SmallKristine Oller, career strategist and author, was kind enough to share some fantastic information with the Thriving Artist Circle on how to be a Ninja Networker.  She believes that the number one difference between those who build and sustain successful careers and those who don’t is communication.  Kristine offered lots of great networking tips, and here are a few you can start applying to your career now.

  1. Put Yourself In Their Shoes
    Before you approach a new industry contact for a meeting or assistance, take a moment to see things from their perspective and think about what their objections may be to meeting with you.  They may be worried about protecting their time or the effort to pull together a lot of information for you.  This action will help you communicate to your contact in a way that relieves their fears and lowers their defenses.
  2. Be Specific
    I talk about this a lot, but when you’re asking for a meeting or for information, you need to be as specific as possible.  How much time do you need, and what do you want to talk about?  No one is a mind reader, and you don’t want to make your contact feel like they have to make a huge effort just to do you a favor.
  3. Stick to Your Schedule
    If you ask for five minutes of time, don’t take more than five minutes of time.  It’s great if your contact wants to extend the meeting’s length, but you should also be prepared for them to only give you what you have asked for.
  4. Practice Makes Perfect
    These actions may not be comfortable for you, but you’d be surprised to know that the best communicators are not necessarily natural ones.  They try and fail and try again.  And with practice, you too can be a Ninja Networker.

If you want to know more about Kristine Oller, please visit her website at www.kristineoller.com.

If you’d like to listen to our call with Kristine and other experts like her, join us in the Thriving Artist Circle at www.thrivingartistcircle.com.

The Kei to Success

June 29th, 2010

I was fortunate enough to contribute a chapter in the award-winning book, Conscious Entrepreneurs.  Now, I’d like to share it with you…

After more than eight years as the president of my own company, I’ve learned a lot about what it takes to create a thriving business.  I’ve learned how to manage budgets, train personnel, sell effectively, and invest wisely.  The most valuable lesson I’ve learned has nothing to do with the numbers, the staff, or the nuts and bolts of business activity.  Instead, it simply involves the power of perspective.

In Chinese, the word crisis is composed of two characters.  One character (Wei) represents danger and the other (Kei) represents opportunity.  A crisis is a turning point or a pivotal moment in time. Entrepreneurs face these turning
points daily, especially during the start-up phases of the company.  When operating your business, do you choose danger or do you choose opportunity?

My good friend Sean loves to play poker.  He participates in tournaments regularly and loves studying the game as well as its players, many of whom play professionally.  Sean believes that there are two kinds of poker players: the ones
who play to win and the ones who play to not lose.  Those who play to win, focus more on opportunity.  They are committed to learning, improving, and winning big.  They understand that part of winning big means losing at times.
They even treat their losses as learning opportunities that will translate into future wins.  The poker players, who play to not lose, seem to be so afraid they will run out of chips that their primary focus becomes about avoiding zero.
Distracted by their fear of losing, these players rarely win in the end.  When your only goal is hanging on to one chip, you’ll most likely end up with just one chip.

Winning poker players trust their instincts, design a strategy, embrace bold decisions, and ultimately take home the big bucks because of possible in business when you maintain a Kei perspective.

Focusing on opportunity offers endless possibility.  By embracing a crisis as an opportunity, you can focus on growth, experience and forward motion. Operating from this place, you can clearly distinguish fact from fiction.

Conversely, focusing on danger or fear, your primary concern becomes about survival – the danger controls you.  Fear motivates you to avoid harm and to simply get by.  When operating from a danger-consciousness, your options are
limited to those alternatives connected to the fear itself, which in turn only create more fear.  Your actions become motivated by emotions or ideas about what might happen rather than what is actually true.  This leaves you stuck in a state of contemplation or avoidance, preventing you from taking positive action.

Author and philosopher, Florence Scovel Shinn once wrote, “Nothing but fear and doubt stands between a man and his highest ideals and every desire of his heart.  When a man can wish without worrying every desire will be instantly
fulfilled.  We must substitute faith for fear, for fear is only inverted faith; it is faith in evil instead of good.”

My business turned around overnight when I moved away from fear and into faith.  I started my own company at the ripe-old-age of 24.  I secured a business loan, created a business plan and set up shop over a period of about 30 days.  For the first two years in business, fear was calling all of the shots.  My fear of failure paralyzed me.  Afraid of not having enough money, I worried everyday about money.  I avoided investing in the business in order to hang on to what little money I had.  Afraid of being judged or rejected, I avoided advertising and spreading the word about the service I provided.  Afraid of overcharging, I offered services at a significantly lower rate or even for free.  By charging these low rates, I was essentially telling my clients that I did not value my own business and they in turn did not value the service I provided.

My fear of failure paralyzed me and prevented me from taking any action.  When I focused on failure, rejection, or lack of resources, all of my decisions originated from those fearful places.  As a result, my business didn’t grow, I couldn’t pay the rent, and I was miserable.

I continued to struggle and worry, but eventually grew tired of being afraid.  I realized that if my business was going to survive, I had to change my perspective.  With nothing to lose, I decided to try an experiment.  For thirty days, I ignored my problems and fears and only focused on positive possibilities.   I decided to switch from fear to faith (which I later came to understand to be choosing a Kei rather than a Wei perspective).   I rejected all fear-based thoughts and operated my current business as though it already was successful, thriving, and expanding every day.  I took risks.  I played to win.

Immediately, new and exciting opportunities presented themselves.  I said yes to every opportunity.  Then I took action, with the faith that my business would benefit, and it did.  I doubled my client base and doubled my income in less than thirty days.  My company has grown more than I ever expected since I replaced fear with faith and embraced a Kei perspective.  Now, I confidently take risks, commit to learning every day, and enjoy helping my clients achieve their greatest goals.  With a Kei perspective, I no longer allow a fear of failure to overshadow my potential and the possibilities for my business.

I eliminated my fears by focusing on my love for my clients, my passion for the service I provided, and my faith in the opportunities ahead of me.  These values meant more to me than any perceived fears I felt, and by focusing on these values, the Wei seemed no longer an option.

Making the shift
Shifting from a fear-based Wei perspective to a passionate Kei perspective involves three steps.

Step One:  Identify what values or commitments matter most to you and to your business.  What motivates you?  How would you like your work to impact your world and the world around you?

You may value education or service to others. You may value money, freedom, adventure, philanthropy, or personal growth.  As an entrepreneur, your commitments might include success or achievement, contributing to your
community, or excelling in the marketplace.  It’s important to identify what matters most to you and your business so that you can hold those values in mind when making crucial decisions.

Step Two: Set your fears aside.  They may feel very real, but focusing on them does not serve your business.   Focus on your values and commitments, and identify what you value most.  What is possible?  What opportunities do your commitments present? Brainstorm with others as often as you can and see what new opportunities arise.

If you value freedom and flexibility most, you may realize that the best way to expand your business is to align yourself with other synergistic businesses, so that you can rely on others to spread the word about what you do.  If you value education and personal growth, perhaps you will see how investing in continued education will allow you to take your business to the next level.

Step Three:  Focus only on these opportunities.  Write them down and read them daily.  What action can you take to step into a Kei perspective?  Do not worry about developing the perfect plan.  Just take consistent action and trust in your values.

By setting your fears aside, identifying your core values, and taking consistent action, you cannot lose with a Kei perspective.  You will notice that by utilizing your values and commitments to seize opportunities, fears immediately
dissipate.  Replace your fears with your passions and watch the opportunities unfold.